Welcome to our first Real Estate Resource Guide!
Data analytics grows relationships, builds business
Source: “How customer experience is driving digital disruption,” theonebrief.com.
“We are at the precipice of unbelievably powerful advancements driven by technology. We no longer have to ask if we can do it, but if we should do it, and if we do, how do we do it responsibly,” — Eric Boyum, Managing Director, Technology & Communications Industry, Aon.*
We’ve all heard the terms. Big data. Data analytics. Customer service management solutions. Although their exact meanings may be foreign to you, they are extremely important to your real estate business.
Get in the big data game
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Data insights are imperative to evaluating customer value and providing optimal customer service.
You are in the business of helping people realize their dreams. When you list and show a property, you provide all the information you can to the potential buyers so they can make an informed decision. Data analytics allows you to pinpoint exactly what customers are looking for, where they want to live, what they want in a school district, etc. It’s all about customer wants and needs, and real estate agents help them achieve their goal. To do that, they must rely on and create data that is functional, useful and accurate.
The use of data analytics has become necessary in real estate. Data insights are imperative to evaluating customer value and providing optimal customer service. From Google Analytics to customer relationship management software systems, determining and managing analytic data is the key to successful lead generation and increased sales. OnCourse Learning is here to help. Our 2017 Real Estate Resource Guide will discuss and define data analytics and provide real estate agents, brokers and REALTORS® with the tools they need to put it to work for them.
You can do it
In this guide, you will find content relevant to helping your real estate business implement systems to create a usable database, compile that data and then craft a marketing plan around it to build leads. You’ll learn how to determine whether your business needs CRM software and which system best suits your business. You’ll learn about Google Analytics and how to put its most powerful metrics to work for you. You’ll also get a glimpse of how predictive analytics works to help you stay ahead of the competition.
You should do it, and we’ll help
Do it responsibly
The end step of all of this is accuracy. It’s your responsibility to maintain accurate data so that you, your clients, your colleagues and their clients will benefit from all your hard work. To that end, we’ve included information on the importance of data integrity and why a digital clean-up is crucial to real estate. Our goal is to help you — our colleagues, partners and friends — provide the best service possible to your clients. We hope the content provided here achieves that goal. We want you to get in the big data game and watch your relationships grow.
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More inside this guide
Get a handle on analytics
Learn what analytics means to your business
Stay ahead of the market curve
Discover how predictive analytics can impact real estate
Don’t’ be afraid to jump in
Overcome your fear of analytics and get your business moving
Win big with big data
Learn how big data is changing the real estate landscape
A big data primer
OnCourse Learning’s education manager speaks to the importance of big data in real estate
Penetrate the market
Snapchat is becoming a real estate marketing sensation
Increase engagement
Use analytics to gauge your level, then get started refreshing your brand
Real-world analytics
Read how one real estate agent is leveraging big data and how you can, too
SEO tips you need
Generate more leads with these industry expert tips
Deliver the $100 message
OnCourse Learning author John Mayfield provides a unique take on big data
Using data to boost your business
Our analytics for real estate guide offers information and advice for maximizing big data’s potential
Choose the right CRM
Know what type of CRM best fits your business
Determine your CRM needs
Heed these warning signs that you need a CRM
A blend of customer service
Mix it up by using tried and true customer service and CRM services
Manage your data the right way
Author Dan Hamilton’s tips for keeping your database full of good data
Harness the power of Google analytics
This powerful tool is a must for every real estate website
Top GA metrics to boost business
Get the best out of Google analytics using these top metrics
Scrub your database
Data integrity is essential to a healthy real estate market
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