Must-dos for building lifetime relationships in real estate
Real estate success relies heavily on quality interactions
Relationships are to real estate success what a foundation is to a home. One can’t build a business without them.
Relationship building drills down to trust building. And whether one is an extrovert or an introvert, the eight core principles for successful relationship building are similar, according to psychologist Sherrie Campbell, who recently wrote an article about core beliefs for great relationships for
Relationships are to real estate success what a foundation is to a home. One can’t build a business without them.
Core belief #1: We learn from the past.

Whether one’s past was marred by negative relationships or blessed with strong ties to family, friends and business clients and associates, it’s important to believe that the past offers an opportunity to continually grow in a positive direction. The past is not a reason to repeat distrust, dishonesty and other qualities that undermine relationships. Those defined by negative past relationships should work toward accepting, forgiving or healing from those, in order to move on and develop strong, trusting business and other relationships, according to Campbell.

Core belief #2: Soul search for a better understanding of who you are.
Trust is built on what’s real. And, in reality, we all have flaws and imperfections. Believe in the authentic you. Don’t be afraid to get to know and show who you really are—imperfections, included. Take ownership of the flaws and work to correct or address those that threaten strong relationships, according to Campbell.
Core belief #3: Drop clingy for happily self-sufficient.
Believe in your own value; don’t rely on others to confirm it. Those who rely on others to make them feel good, important or valuable tend to cling onto people, which isn’t good for relationship building. Those who are self-sufficient and pull their weight in the relationship tend to have strong, more trusting alliances, according to Campbell.

Core belief #4. Your role isn’t to force change, but rather inspire it. Being critical might cause someone to change temporarily, unwillingly and not for the right reasons. Inspiring others to change results in long-term, self-motivated change. So, one should believe in his or her ability to inspire change or agreement; rather, than bullying others to come around, she wrote.
Take a look at what's inside our newest Digital Resource Guide and get started building business relationships that will last a lifetime.
Core belief #5: It’s ok to be vulnerable.
It’s hard for people to relate to perfection. It’s intimidating; rather than approachable. As humans, we’re vulnerable. And vulnerability doesn’t have to equate to weakness.
The message is to not only know your vulnerabilities but to willingly share them, honestly and openly, without fear or recrimination, according to Campbell.

Core belief #6. Being willingly generous.
Being willingly generous opens doors to deeper, more solid relationships. Generosity isn’t just about giving money. Essentially, it encompasses making sacrifices for the benefit of others, without feeling like those people owe you. Believing that generosity will help and not hurt your business will lead to better relationships, Campbell noted.
Core belief #7. There’s no room for grudges in relationships.
For those holding grudges that can’t be forgiven or forgotten, it might be time to move on from those relationships. But if you can forgive and forget, and let another person be in a relationship with you without being judged based on a past experience, move forward on a clean slate. After all, relationships, including business alliances, aren’t perfect.

Core belief #8. Don’t forget to have fun.
Good relationships aren’t built on obligation. They’re built on a willingness and natural desire to want to work with or be with another person. Being too serious can prevent a relationship from going forward just because the other person might not enjoy the relationship. Campbell refers to it as lightheartedness. Colleagues, clients and others should look forward to spending time, going to meetings or open houses, etc., and being lighthearted helps achieve the goal. In other words, don’t forget to have fun.

More on building quality relationships in this guide

Creating lifetime relationships with your clients and colleagues is essential to maintaining a robust real estate business. The Building Lifetime Relationships in Real Estate Resource Guide is designed to help you foster the healthy, long-lasting relationships every successful business needs.

Designed with you in mind, the guide includes information on how to have win-win interactions with other professionals involved in real estate transactions, such as home inspectors and loan officers; how to build and sustain relationships with your social media audience; tips for becoming a "most-referred" agent and more.

Take a look at what's inside our newest Digital Resource Guide and get started building business relationships that will last a lifetime.
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More inside this guide
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