Must-dos for building lifetime relationships in real estate
Real estate success relies heavily on quality interactions
article-down-arrow
WELCOME
Relationships are to real estate success what a foundation is to a home. One can’t build a business without them.
Relationship building drills down to trust building. And whether one is an extrovert or an introvert, the eight core principles for successful relationship building are similar, according to psychologist Sherrie Campbell, who recently wrote an article about core beliefs for great relationships for Entrepreneur.com.
Relationships are to real estate success what a foundation is to a home. One can’t build a business without them.
Core belief #1: We learn from the past.

Whether one’s past was marred by negative relationships or blessed with strong ties to family, friends and business clients and associates, it’s important to believe that the past offers an opportunity to continually grow in a positive direction. The past is not a reason to repeat distrust, dishonesty and other qualities that undermine relationships. Those defined by negative past relationships should work toward accepting, forgiving or healing from those, in order to move on and develop strong, trusting business and other relationships, according to Campbell.

Core belief #2: Soul search for a better understanding of who you are.
Trust is built on what’s real. And, in reality, we all have flaws and imperfections. Believe in the authentic you. Don’t be afraid to get to know and show who you really are—imperfections, included. Take ownership of the flaws and work to correct or address those that threaten strong relationships, according to Campbell.
Core belief #3: Drop clingy for happily self-sufficient.
Believe in your own value; don’t rely on others to confirm it. Those who rely on others to make them feel good, important or valuable tend to cling onto people, which isn’t good for relationship building. Those who are self-sufficient and pull their weight in the relationship tend to have strong, more trusting alliances, according to Campbell.


Core belief #4. Your role isn’t to force change, but rather inspire it. Being critical might cause someone to change temporarily, unwillingly and not for the right reasons. Inspiring others to change results in long-term, self-motivated change. So, one should believe in his or her ability to inspire change or agreement; rather, than bullying others to come around, she wrote.
Take a look at what's inside our newest Digital Resource Guide and get started building business relationships that will last a lifetime.
Core belief #5: It’s ok to be vulnerable.
It’s hard for people to relate to perfection. It’s intimidating; rather than approachable. As humans, we’re vulnerable. And vulnerability doesn’t have to equate to weakness.
The message is to not only know your vulnerabilities but to willingly share them, honestly and openly, without fear or recrimination, according to Campbell.

Core belief #6. Being willingly generous.
Being willingly generous opens doors to deeper, more solid relationships. Generosity isn’t just about giving money. Essentially, it encompasses making sacrifices for the benefit of others, without feeling like those people owe you. Believing that generosity will help and not hurt your business will lead to better relationships, Campbell noted.
Core belief #7. There’s no room for grudges in relationships.
For those holding grudges that can’t be forgiven or forgotten, it might be time to move on from those relationships. But if you can forgive and forget, and let another person be in a relationship with you without being judged based on a past experience, move forward on a clean slate. After all, relationships, including business alliances, aren’t perfect.

Core belief #8. Don’t forget to have fun.
Good relationships aren’t built on obligation. They’re built on a willingness and natural desire to want to work with or be with another person. Being too serious can prevent a relationship from going forward just because the other person might not enjoy the relationship. Campbell refers to it as lightheartedness. Colleagues, clients and others should look forward to spending time, going to meetings or open houses, etc., and being lighthearted helps achieve the goal. In other words, don’t forget to have fun.


More on building quality relationships in this guide

Creating lifetime relationships with your clients and colleagues is essential to maintaining a robust real estate business. The Building Lifetime Relationships in Real Estate Resource Guide is designed to help you foster the healthy, long-lasting relationships every successful business needs.

Designed with you in mind, the guide includes information on how to have win-win interactions with other professionals involved in real estate transactions, such as home inspectors and loan officers; how to build and sustain relationships with your social media audience; tips for becoming a "most-referred" agent and more.

Take a look at what's inside our newest Digital Resource Guide and get started building business relationships that will last a lifetime.
© 2017 OnCourse Learning Corp. All rights reserved
Contact Us
20225 Water Tower Blvd. Brookfield, WI 53045
share-dots-shadow
BACK TO TOP
More inside this guide
hamburguer-icon-shadow
MENU
X
Contents
HOME
arrow
arrow
Win-win relationships
LP_ThinkstockPhotos-82399211
Build healthy relationships with members of the real estate team.
LP_ThinkstockPhotos-sb10069719aq-001
Build trust on social media
Tips for creating lasting online relationships with real estate pros.
arrow
LP_ThinkstockPhotos-472870850
Give some, get some
Using laughter and philanthropy to build client relationships.
arrow
LP_ThinkstockPhotos-513810646
Mentoring relationships
Learn tips for building a solid mentor/mentee relationship.
arrow
Real estate relationships - Male real estate agent on telephone getting referrals
Referral mania
Discover the importance of referrals to building relationships..
arrow
LP_ThinkstockPhotos-502130248
Must-dos for relationships
Great relationships with clients and colleagues is essential to success..
arrow
LP_ThinkstockPhotos-468961048
Good relations for loan officers
Lenders can improve relationships with clients by attending closings.
arrow
Relationships - Real estate agent handing a referral to another real estate agent.
Be a most-preferred agent
How to build lasting relationships with clients and other agents.
arrow
LP_ThinkstockPhotos-640154086
Go the extra mile
Commercial real estate relationships require extra care.
arrow
How to Navigate
OCL_RE_Horizontal_Reverse_RGB_mark
X
How to Navigate
BROWSE
FIND
right-arrowleft-arrow
hamburguer-icon-shadow
MENU
Move forward or backward between articles by clicking the arrows.
Click or tap to bring up the Table of Contents.
READ
share-dots-shadow
facebooktwitterLinkedin
SHARE
scroll
Share articles by clicking on one of the social media icons in the upper right corner of the page.
Use your mouse wheel, keyboard arrow keys, or scroll bar to move up and down in an article.
left-arrowright-arrow