Master the concept of big data
More big data tips for your real estate business
EDITOR'S NOTE:
Richard J. Gallegos, DREI, CDEI, a licensed associate broker, is the education manager for real estate, OnCourse Learning. A licensed commercial real estate instructor, Gallegos has published and copyrighted 13 CRE course booklets. He is also a CRE instructor, has served as overseer on several CRE projects and consulted on many across the country.
I often describe analytics as the recognition, interpretation, and communication of decipherable patterns that are discernible in facts, figures and statistics. The term also refers to “translated data.” How can real estate professionals use analytics to benefit their real estate business?
In the world of real estate analytics and algorithms, the procedures for solving a mathematical equation often come together. The data for this equation is most often mined from Multiple Listing Services or similar listing data, sales updates or general reports and overall geographic reporting often completed at the municipal level. These resources have the potential to help clientele understand more about base line real estate variables, such as property values, lease potential and even trends within a specified geographic locale. These data can likewise aid you — the real estate professional. As an industry gauge, predictive analytics, or the evaluation and interpretation of said data, can now be used to foresee possible future real estate trends and transaction potential, and is helping the real estate industry better understand transaction and market datato benefit the industry, agents and consumers.
Use analytical gathered intelligence to provide a communication platform for your clientele.
Real estate licensees can utilize analytics in many ways to help their real estate business.
Remember, analytics and what is referred to as “big data” are changing the way real estate professionals, buyers, sellers, developers and financial institutions think about property transactions. By using available analytics, you can optimize your profession and work to benefit your real estate business.
See how technology is changing real estate
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Understanding how to use analytics in your real estate business helps real estate agents compete in the 21st century. Using traditional networking, recognizing trends in the field and working hard can all be used together in analytics.
By Richard J. Gallegos
DREI, CDEI
These resources have the potential to help clientele understand more about base line real estate variables such as property values, lease potential and even trends within a specified geographic locale. These data can likewise aid you.
Help the public decipher real estate data is now easy to obtain.
Better understand community demographics.
Improve bank and developer response times by having a large scale of open financial facts and figures.
Include technology and business strategy in your business plan.
Use analytical gathered intelligence to provide a communication platform for your clientele.
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Get a handle on analytics
Learn what analytics means to your business
Stay ahead of the market curve
Discover how predictive analytics can impact real estate
Don’t’ be afraid to jump in
Overcome your fear of analytics and get your business moving
Win big with big data
Learn how big data is changing the real estate landscape
A big data primer
OnCourse Learning’s education manager speaks to the importance of big data in real estate
Penetrate the market
Snapchat is becoming a real estate marketing sensation
Increase engagement
Use analytics to gauge your level, then get started refreshing your brand
Real-world analytics
Read how one real estate agent is leveraging big data and how you can, too
SEO tips you need
Generate more leads with these industry expert tips
Deliver the $100 message
OnCourse Learning author John Mayfield provides a unique take on big data
Using data to boost your business
Our analytics for real estate guide offers information and advice for maximizing big data’s potential
Choose the right CRM
Know what type of CRM best fits your business
Determine your CRM needs
Heed these warning signs that you need a CRM
A blend of customer service
Mix it up by using tried and true customer service and CRM services
Manage your data the right way
Author Dan Hamilton’s tips for keeping your database full of good data
Harness the power of Google analytics
This powerful tool is a must for every real estate website
Top GA metrics to boost business
Get the best out of Google analytics using these top metrics
Scrub your database
Data integrity is essential to a healthy real estate market
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