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It's all in your head
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Tips on the mindset of selling yourself to prospect for buyers and sellers.
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Brand with Brilliance
Discover how predictive analytics can impact real estate.
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No one left behind
Ensure your marketing is inclusive of those seeking to buy homes.
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Understand first-timers
Know what it takes to sell to this fast-growing home buying group.
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Marketing, Vegas style
Gain the confidence to sell in tourist markets.
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Blog it out
Build a real estate blog that stands the test of time.
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Capture the luxury market
Great tips for marketing yourself to this picky of home buying niche.
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Hold Court
Content marketing strategies that will keep your audience engaged.
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Press play
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Sell it with a story
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Create a slogan that sells
Clever marketing ideas to keep your business top of mind.
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A blueprint for marketing
Get tips for marketing real estate's "industry within an industry."
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Get your CE on
OnCourse Learning offers CE in real estate and appraisal.
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Winning digital marketing ideas
Implement these digital marketing ideas into your marketing plan.
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Expand your reach
A social media guru’s tips on building an audience and more.
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Construct a blueprint for marketing
Brand recognition for the commercial real estate instructor
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EDITOR'S NOTE: Richard J. Gallegos, DREI, CDEI, a licensed associate broker, is the education manager for real estate, OnCourse Learning. A licensed commercial real estate instructor, Gallegos has published and copyrighted 13 CRE course booklets. He is also a CRE instructor, has served as overseer on several CRE projects and consulted on many across the country.
Real estate professions in the United States are regulated at the state level, and licensees must undergo continuing education to remain licensed. This typically involves a required number of hours per year or years and includes both mandatory and supplemental courses.
Real estate commissions in each state set their own mandates for licensees. Much delineation related to municipal regulation is dependent on the specialty of the licensee. Delineation typically revolves around distinctions in real estate, such as residential or commercial, and property management of both types. Within this licensing required environment, there exists an industry almost within an industry — that of licensed real estate instructor. As with any business model, brand recognition can go a long way in determining the level of success for instructors. Marketing the CRE instructor The Association of Real Estate License Law Officials recently estimated there are about 2 million active real estate licensees in the United States. The National Association of REALTORS® estimates about 78,000 licensees are NAR and institute affiliate members who specialize in commercial brokerage and related services, and an additional 232,000 members offer some form of commercial real estate services as a secondary business.
With numbers so large, much continuing education is not commercial. That presents a challenge for instructors who specialize in commercial real estate to market their brand. Brand recognition for commercial real estate instructors is not only essential, it often distinguishes them in a market where so few licensees practice the type of real estate they teach and might not even realize such service even exists.
Using these simple-to-implement functions for your business model in commercial real estate instruction for brand recognition can work to help you succeed, even in a unique industry within an industry. 
By Richard J. Gallegos
DREI, CDEI
Contact local real estate associations
     • Don’t limit yourself to “commercial only” associations      • Explain that many residential licensees want to learn more about CRE
Once you have made inroads, provide great customer service
     • This goes a long way in promoting a “word of mouth” brand strategy
Keep your brand at the forefront of the market
     • Remind potential clientele of services offered      • Keep the target audience informed of schedules, updates, etc.
Provide value and exceed licensee expectations
     • Ongoing value means a targeted approach to brand recognition      • This formula works to help make you a go-to person in the market
With numbers so large, much continuing education is not commercial. That presents a challenge for instructors who specialize in commercial real estate to market their brand.
Build your brand
Here are some key brand recognition action items for CRE instructors -
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